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"In the heart of the North , where the...
...Where the wind sweeps across vast plains and the light of the midnight sun paints stories on ancient paths, a tradition lives on that is deeply rooted in the souls of the riders. Here, between moss and lava, the bond between human and Icelandic horse has become something very special for generations – sustained by respect, trust, and a silent language understood only by those who truly listen.
Our vision stems from precisely this connection. It is inspired by the sagas, which describe the silent bonds between human and horse. Supporting each other and walking side by side through wind, rain, and sunshine. It is this profound harmony that we strive to enable with each of our products – a tangible closeness that extends far beyond riding and comes alive in every moment in the saddle.
Our goal is more than just accessories. It's the result of shared experience with trainers, experienced Icelandic horse breeders, and physiotherapists, shaped by a love of Iceland, its horses, and its unique equestrian culture. Every detail, every seam, is designed to promote the horse's well-being and give the rider the feeling of being at home—carried, guided, and connected.
Those who ride with our saddles and equipment not only experience craftsmanship and innovation, but also the warmth of a tradition that lives on today. It's the feeling of being part of a story that continues to be written with every ride – full of trust, freedom, and true partnership.
For all those seeking this special connection: Welcome to a world where riding is more than just transportation, leisure activity, or a source of income – it is a way of life, born of Icelandic tradition and carried into the future.
sustainability
For us, sustainability isn't just a label we use. Responsibility for living beings and our environment are important factors. We regularly visit our production sites, optimize shipping routes, and are committed to climate protection. We also want to raise awareness among our customers, so we don't offer free returns.
Values & Goals
Our goal is to create added value for both horse and rider with our products. To focus on horse welfare without losing sight of tradition. To promote togetherness and love for the Icelandic horse.
Equal opportunities, respect, and appreciation are a given for us – in the saddle, in the team, and in our interactions with our horses. Our products and our interactions stand for fairness, openness, and true partnership – at all levels.
I know that!...
"For many years, riding was often a balancing act between joy and frustration for me. As a horse trainer and physiotherapist, I repeatedly witnessed how even the most dedicated riders and trainers struggle with seat problems—and how often our Icelandic horses remain rigid in their backs. I constantly asked myself, "What am I doing wrong?"
After countless saddles, seat training sessions, and physiotherapy sessions, it became clear to me: the problem is often not the rider, but the saddle. Many models simply don't fit the specific anatomy of our Icelandic horses—and deprive us riders of the opportunity to sit truly relaxed.
That's why I started developing a saddle: for more freedom of movement, relaxed and healthier horses, and a seat that finally positions the rider correctly again. Today, I enjoy every ride – and want to pass this feeling on. Perhaps this will be the turning point for you, too."
Kind regards, Jana